(…)

Свежий Чайна Мьевиль хороший:

The demolition is sponsored by a burger company. Everyone is used, now, to rotvertising, the spelling of brand names and the reproduction of hip product logos in the mottle and decay of subtly gene-tweaked decomposition—Apple paying for the breakdown of apples, the bitten-fruit sigil becoming visible on moldy cores. Explosion marketing is new. Stuff the right nanos into squibs and missiles so the blasts of war machines inscribe BAE and Raytheon’s names in fire on the sky above the cities those companies ignite. Today we’re talking about nothing so bleak. It’s an old warehouse, too unsafe to let stand. The usual crowd gathers at the prescribed distance. The mayor hands the plunger to the kid who, courtesy of the Make-A-Wish Foundation, will at least get to do this. She beams at the cameras and presses, and up goes the bang, and down slides the old ruin to the crowd’s cheer, and above them all the dust clouds billow out Your Way in soft scudding font.

Вспомнил еще как Пепперштейн в каком-то интервью говорил, что реклама это как смерть — единственное, что неизбежно и единственное, что дается бесплатно в нашем обществе.

Автор: crztsr

Sorry, I was just being the voice of a generation.